The article discusses the order packing process at MO River Soap, a company that specializes in handcrafted soap products. The main idea is that the company aims to create a personal and chatty experience for customers when packing their orders. They include handwritten notes, personalized messages, and even little surprises in each package to make the customer feel valued and appreciated. MO River Soap believes that this personalized touch sets them apart from larger companies and creates a memorable experience for their customers.
